AITWIRE for Real Estate

Win the sellers and landlords who ask AI who to hire.

Seller representation and property-management business, won through your brokerage’s reputation and the people in it — never by advertising individual properties. For brokerages and teams, and for landlords and property managers.

Pursue more listing appointments, listings and property-management clients with the team you already have. AITWIRE helps prepare and coordinate the marketing work, giving your brokerage more time to build relationships.

Your AITWIRE agent shows how ChatGPT and other AI assistants present your brokerage: where you’re named, left out or described wrongly. It prepares the improvements and checks what happened. Our team checks every finding, and your people approve each correction before it’s published.

AITWIRE Managed: we do the work, you keep the decisions.

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An Ottawa example

AI says you don’t help out-of-town condo sellers. You do.

A seller asks:

“Who can sell my Ottawa condo while I live out of town?”
Example only — not a real AI answer.

Sales and leasing

One service for both sides of your business.

Win seller representation and property-management business through your brokerage’s reputation and the people in it — never by advertising individual properties. A seller choosing who will sell their home, a buyer choosing a brokerage, an owner choosing who will manage a rental, a renter choosing where to live: each can start with a question to an AI assistant.

Sales

Brokerages and teams

Sellers ask AI who should sell their home. Buyers ask which brokerage knows the neighbourhood. Your agent checks what AI says about your brokerage, your team, your sales representatives and brokers, and the services you offer buyers and sellers — the facts a seller weighs when choosing who will represent them.

Questions people ask AI

  • “Who should I hire to sell my house in Kanata?”
  • “Which Ottawa brokerage helps first-time buyers?”

Leasing

Landlords and property managers

Owners ask AI who should manage or lease their property. Renters ask about buildings, pet policies and how to book a showing or a tour. Your agent checks what AI says about your leasing and property management services, the buildings you manage and how renters can reach you.

Questions people ask AI

  • “Who can manage my Ottawa condo rental while I work abroad?”
  • “Who manages this building, and how do I book a tour?”

Specialty brokerages

Known for a specialty? Be known to AI for it.

Condos, waterfront and cottage properties, luxury homes, commercial property, property management, out-of-town sellers. When someone asks an AI assistant which brokerage specializes in one of them, your agent checks how the answer describes your specialty, your sales representatives and your track record, and prepares corrections — with your broker of record approving every correction.

AITWIRE for Specialty Brokerages

How AITWIRE Managed works

From an AI answer to work you approve, and a check on what happened.

This is how our team works with every client.

  1. 1. Discover

    What does AI say about you?

    We ask ChatGPT and other AI assistants the questions your clients ask, and compare each answer with the facts your business has approved.

  2. 2. Orchestrate

    Work your people approve

    When an answer is wrong or leaves something out, we prepare the fix: the exact wording, where it goes — your website or a business profile — and who needs to approve it. A member of our team checks every finding before it reaches you. We publish nothing until the right person at your business approves the exact wording. Then we update your website, ask other sites to correct what they publish, and check the answers again.

  3. 3. Optimize

    What happened, and the next round

    We ask the same questions again, report what the answers say afterwards, and recommend the next round. Enquiries are kept separate.

AI assistants decide what they answer. We report the work done and what the answers say afterwards.

Your approved facts

The facts you want AI to get right.

  • Your brokerage, your team, the people you list and the services you offer buyers and sellers
  • Your leasing and property management services, and the buildings you manage
  • Where you work, how to book a showing or a tour, and your approved credentials

Typical work: clarify your services on your own website, then ask the business profiles and directories that describe you to correct what they publish. Each of those sites decides what it changes.

A sales example

Asked: “Who can sell my Ottawa condo while I live out of town?”

An answer to check

“This brokerage works with local buyers, but doesn’t help owners selling from another city.”

Your approved fact

“Our team helps owners sell Ottawa homes and condos, including sellers who live out of town.”
Example only — not a real AI answer.

A leasing example

Asked: “Does this building allow pets, and how do I book a showing?”

An answer to check

“The building doesn’t allow pets. Showings are booked through the front desk.”

Your approved fact

“Cats and small dogs are welcome. Showings are booked with our leasing office.”
Example only — not a real AI answer.

Growth: the brokerage that isn’t named

Illustrative: a fictional brokerage, not a real customer or a real AI answer. In the product, every number shows its date, sample size, AI service and the model it reported.

A brokerage sells a lot of condos in one Ottawa neighbourhood. When sellers ask an AI assistant for the best brokerage to sell a condo there, the answers name three other brokerages. Nothing they say is wrong; this brokerage just isn’t in them.

Discover.
The weekly check shows it: 14 of 20 ChatGPT answers name other brokerages and leave this one out. The agent compares that with the approved facts and finds them thin: they don’t mention the team’s condo sales in that neighbourhood, or that it helps sellers who live out of town. An AITWIRE analyst checks the finding.
Orchestrate.
The agent drafts clearer seller-services wording for the website, and updates for the business profiles that describe the brokerage. If OpenAI accepts brokerages for ChatGPT ads, it also prepares an ad for seller consultations, never for an individual listing. The broker of record approves the wording, and nothing goes out before that. Our team updates the site and sends the profile updates, and the agent updates the brokerage’s AI Experience Page.
Optimize.
A few weeks later the agent asks the same questions again and shows how many answers now name the brokerage, and how many still don’t. Where nothing changed, it recommends a different approach for the next round. Seller enquiries are recorded separately, with their source where known, and never counted as proof that AI sent them.

No factual error was needed to start. The agent found where the brokerage could win, and carried the work through.

Approvals

Your business keeps the approvals.

Our team asks the right person at your business to approve the exact wording before anything we prepare is published.

At a brokerage, we also get your broker of record’s approval for everything we publish, including anything about a sales representative or a team. A landlord or property manager names the person who approves.

ChatGPT ads

ChatGPT ads: possible for your business and its services, never for individual listings or units

OpenAI’s ad policy doesn’t allow ads for individual homes or rentals. OpenAI’s ads are in an early phase limited to a set of named categories, and real estate isn’t among them, so whether your business can advertise at all is OpenAI’s decision.

Where OpenAI accepts your business, ads can promote your brokerage, your team, and your sales, leasing and property management services. OpenAI reviews each ad and the page it links to, and decides what it accepts.

We confirm the exact offer and landing page with you before anything is submitted. Ads are optional, agreed separately, and run in your own OpenAI Ads account.

Policy reviewed 8 Oct 2026 · Canada

Results

Results, and what can be counted today.

Your agent reports what AI says about you. Enquiries (people who got in touch with your business) are kept separate from it.

  • What AI says about your business

    Checked against your approved facts, with the date, sample size, the AI assistant asked and the model it reported.

    Available now

Today our team records the enquiries your staff tell us about, kept separate from sales, signed leases and new clients. What someone tells your staff is recorded as what they said, not as proof that the enquiry came from AI.

Start with the clients you want to win.

Tell us whether you sell, lease or both, where you work, and which clients matter most. We agree the scope, and who approves what, before we start.

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Pilot places are open. Each pilot is measured against a scorecard agreed with the client before it starts.